OF ALL THE ADVERTISING MESSAGES YOU SAW YESTERDAY,

HOW MUCH DO YOU REMEMBER TODAY?

SO, OF ALL THE MESSAGES YOUR BRAND CREATES TODAY,

HOW MANY WILL YOUR TARGETS REMEMBER TOMORROW?

AND HOW MUCH ARE YOU GOING TO SPEND MAKING SURE THEY DO?

AFTER ALL, GETTING CONSUMERS TO REMEMBER

AN AVERAGE ADVERTISING MESSAGE 

MEANS PAYING TO REPEAT IT OVER AND OVER AGAIN.

ON THE CONTRARY,

CREATE A STRONG, MEMORABLE MESSAGE,

AND CONSUMERS’ MEMORIES DO THE REPEATING FOR YOU.

A MEMORABLE MESSAGE, EVEN SEEN OR HEARD FOR THE FIRST TIME,

INSTANTLY EARNS A PLACE IN TARGETS’ MINDS.

IT TURNS INTO EVERYDAY CONVERSATION.

IT GETS THOUGHT ABOUT IN THE SHOWER,

EVEN WITH A HANGOVER.

PONDERED ON THE WAY HOME.

CHATTED ABOUT OVER DINNER, IN A BAR, ON A BUS.

AND AS WE KNOW,

ONE OF THE UNIQUE THINGS ABOUT PEOPLE IS THAT THEY TALK.

IT’S OUR MEDIUM, HOBBY AND PLEASURE. 

SHOW A COUPLE OR A FAMILY SOMETHING MEMORABLE,

AND THEY’LL REMEMBER TO TALK ABOUT IT

TO EVERYONE THEY KNOW AND LOVE.

 
EVEN IF IT’S AN AD.

SO WILL YOU SPEND A FORTUNE

 REPEATING AND REPEATING FORGETTABLE MESSAGES TODAY,

AND DO THE SAME AGAIN TOMORROW?

OR CREATE FEWER, STRONGER, MEMORABLE ONES

THAT YOUR TARGET WILL HAPPILY REPEAT FOR YOU,

OVER AND OVER AGAIN, FOR NO COST AT ALL,

TOMORROW, THE DAY AFTER, AND THE DAY AFTER THAT?

There are few people who can see the world so differently.

Chis Garbutt, Chief Creative Officer, Vice Media Group

I sure as hell don’t want to compete against Andrew.

George Tannenbaum, President, GeorgeCo, New York